Pricing
The unit at list. The build as a range. One number after the visit.
Dimplex sets one advertised price on every Optimyst unit, so we show it as its own line and never mark it up. What we quote is the work around it: framing, trades, water, power, air, finish, our design and install. Ranges until we have seen the room; fixed before anything is ordered.
Every line
Side by side.
Planning ranges, in Canadian dollars, June 2026 list prices. Each line page has the stack in detail.
| Situation | Unit at Dimplex's list price | The build | Typical total | How it's priced |
|---|---|---|---|---|
| Existing fireplaceRevive | $2,699.99 (+ trim kit $262.99 or $272.99) | $700–1,500: gas cap, chimney block, circuit, set and trim | $3,400–4,500 | Package; fixed after the site visit |
| Media wallLinear, Pro Box, e-MatriX | $6,399.99–10,499.99 | $5,000–15,000: chase, air, water, power, finish, TV and cables | $11,400–25,500 | Per project, from a drawing |
| Half wall or dividerAura, e-MatriX bay | $5,299.99 (Aura) or $8,767.99 (bay) | $3,000–6,000: partition, air, circuit, cap and finish | $8,300–14,800 | Per project, from a drawing |
| Kitchen island or barRGB cassette | $2,324.99, included in the package | cutout, fire cabinet, water with softening, circuit, air, install | $7,500–12,000 | Package; fixed after the site visit |
| Furniturecassette console or plinth | $2,324.99, included | the piece, tank module, delivery, set-up | console $6,500–8,000; plinth $4,500–6,000 | Fixed on the drawing |
| No wall workMapleton stove | $2,599.99 | delivery and set-up | $2,599.99 + delivery | At list; delivery quoted |
| Restaurant, hotel, barcassette runs, Pro Box, Linear | at list, per unit | manifold, guards, commissioning, coordination; service plan per year | quoted | Per project, from your drawings |
The countertop, cabinets, and any wall your own contractor is building are theirs to quote; we supply them the planning sheet. Cutting a finished slab, stone facings and structural changes are always quoted separately and named as such.
How it works
Photo, range, visit, number.
Send a photo. You get it back with the fire in it and a range for the build that fits, usually within a couple of days. Free, no obligation.
Site visit. We measure, find the panel, the water and the drafts, and settle the unit. Inside the service area this is part of quoting.
One fixed price. The unit at list as its own line, the build as a number, on a drawing you approve. A deposit, then the order; the balance when the fire is lit.
What moves the number
The things that push a range up or down.
- Distance to the panel.
Every unit needs a circuit; the Linear wants 240 V for full heat. A panel across the house is a longer run and more patching.
- Distance to water.
A plumbed unit wants a cold line within reach: a sink beside it is cheap, a basement below is fine, a slab with no water nearby means a refill version or a longer run.
- The finish.
Paint is the low end of every wall range; slat panels and tile are the middle; stone is the top. A quartz cap on a half wall costs more than a wood one.
- What is there now.
Tearing out an existing fireplace, opening a floor, or moving a duct all add. A new build during framing is the cheap version of everything.
- Size.
An 86 in Linear wall is more wall than a 46 in one; two cassettes are more manifold than one.
- Facings and guards.
A trim kit is on the list; a stone facing is quoted. A glass guard is a few hundred dollars and only where drafts need it.
Questions
Questions about money.
Why show the unit at MSRP?
Because that is what it costs. Dimplex sets a minimum advertised price on the Optimyst line equal to its list price, so no dealer advertises the unit for less, and you can check our number against any of them. Showing it as its own line means the only thing you are comparing between us and anyone else is the build.
Do you discount the unit?
No. The unit is the same price everywhere; the build is where the money and the difference are. If a quote from someone else looks cheaper, compare what the build includes: the air path, the water hardware, the permits, the drawing, who is on site when it is set.
Why ranges instead of prices?
Because a wall we have not seen is a range. Panel distance, water distance, finish, and what is behind the drywall move a build by thousands. The range on each page tells you what to expect; the site visit turns it into one number that does not move.
When do I pay?
A deposit when you accept the fixed price; the unit is ordered after that, never before. The balance at commissioning, when the fire is lit and walked through. Trades on the job invoice through us so you have one number and one person.
Is the site visit free?
The photo render and the first conversation are free. A site visit inside our service area is part of quoting a job. Further out, or for a design-only engagement with no build, we say so up front.
See it in my space
Start with a photo and a range.
You get it back with the fire in it, plus a rough price for the build that fits. Usually within a couple of days. No obligation and no sales calls unless you ask for one.
- Take one photo of the wall, opening, counter or corner from where you usually sit. Phone is fine.
- We place the right unit for your depth, water and heat answers and send the picture back, labelled as a concept.
- You get a rough price: the unit at list price, the build as a range, and what a site visit would confirm.
Your photo is used only to make your render and is not shared. Prefer email? hello@mistfire.ca